With ‘Playmobil’ the Only Wide Release, Welcome to the Box Office Dead Zone
Published on Dec 05, 2019
Every year, distributors must navigate four dead-zone weekends: post-New Years, Super Bowl Sunday, Labor Day, and the first in December. Historically, these are the periods with the lowest theater attendance, although studios now have their strategies; some slots have become a good time for horror titles, for example. But early December still resists tactics, with a graveyard of films that braved the date.
Films that aren’t pre-sold blockbusters do best to wait until Christmas Day; the days that follow are the year’s most lucrative. Better to maximize chances for that play period than gain the dubious bragging right of a low-grossing #1 position.
Not to mention, “Frozen II” would wipe the floor with any contender. It will retain most dates through Christmas as it heads toward a possible $500 million domestic take, almost 25% better than the 2013 original. However, for at least four titles that found success over Thanksgiving weekend, this
Read full article at: Indiewire
Author: Tom Brueggemann