With ‘Playmobil’ the Only Wide Release, Welcome to the Box Office Dead Zone

Published on Dec 05, 2019

With ‘Playmobil’ the Only Wide Release, Welcome to the Box Office Dead Zone

Every year, distributors must navigate four dead-zone weekends: post-New Years, Super Bowl Sunday, Labor Day, and the first in December. Historically, these are the periods with the lowest theater attendance, although studios now have their strategies; some slots have become a good time for horror titles, for example. But early December still resists tactics, with a graveyard of films that braved the date.

Films that aren’t pre-sold blockbusters do best to wait until Christmas Day; the days that follow are the year’s most lucrative. Better to maximize chances for that play period than gain the dubious bragging right of a low-grossing #1 position.

Not to mention, “Frozen II” would wipe the floor with any contender. It will retain most dates through Christmas as it heads toward a possible $500 million domestic take, almost 25% better than the 2013 original. However, for at least four titles that found success over Thanksgiving weekend, this

Read full article at: Indiewire

Author: Tom Brueggemann