Why Indie Distributors Are Having an Easier Time Than Studios Moving Theatrical Releases to VOD
Published on Apr 08, 2020
For the planned April 16 release of unofficial “Braveheart” follow-up “Robert the Bruce,” Screen Media had everything lined up perfectly. Angus Macfadyen, who plays the Scottish independence-crusader Robert I in both films, recorded a promo that would appear before a Fathom Events 25th anniversary screening of “Braveheart” in March, encouraging dedicated fans to head to one of 600 theaters for the Fathom screening of the new film. And it tapped the American-Scottish Foundation for a grassroots campaign to reach more of the film’s core constituency amid the 700th anniversary of Robert’s Declaration of Arbroath and the start of the Highland games season.
That finely tuned-day-and-date strategy all fell apart when the coronavirus pandemic led virtually all American theaters to close their doors. At first blush, the crisis could have spelled disaster for the film’s future, given the daunting prospect of trying to reassemble all of those pieces amid so much uncertainty.
Read full article at: Indiewire
Author: Chris Lindahl