Why Advertisers (And ABC) Will Miss ‘Modern Family’

Published on Apr 08, 2020

Why Advertisers (And ABC) Will Miss ‘Modern Family’

Toyota was the first advertiser to drive into a partnership with the ABC comedy “Modern Family.” Tonight, it will be the last.

As viewers watch a tribute to the program in the 8 p.m. hour Wednesday on ABC, they will see an animated commercial showing a Toyota Highlander driving through a series of landscapes that clearly evoke the homes and some of the situations that were featured in the longtime program – all in advance of a series finale at 9 p.m. tonight. Ty Burrell, who plays quirky “Modern Family” character Phil Dunphy, provides narration.

“The end of “Modern Family” marks an emotional and important moment,

Read full article at: Variety - TV News

Author: Brian Steinberg