Virtual Press Junkets Are Happening and Could Change the Way Films Are Promoted
Published on Apr 08, 2020
Junket Prods. saw it coming. Back in February, when President Trump said the virus would soon dwindle to “one or two people,” veteran behind-the-scenes producers Jody Pritchard (in Los Angeles) and Suzanne Marvier (in New York) rushed to get ahead of the crisis. Soon, they mounted three virtual press junkets for Netflix: “Coffee & Kareem,” with stars Ed Helms and Taraji P. Henson talking from their homes to “Entertainment Tonight,” “Extra,” and “Access Hollywood,” indie film “Tigertail,” with filmmaker Alan Yang and actress Christine Ko; and Iliza Schlesinger, star of “The Iliza Shlesinger Sketch Show.”
And on April 6, Junket worked with Quibi cofounder Jeffrey Katzenberg as he launched the new streaming app with a crack-of-dawn appearance on the Today Show followed by other press outlets via a day-long media junket. He never left his Beverly Hills home.
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Author: Anne Thompson