U.S. Market Is Key for German Cinema But Tough to Crack
Published on Nov 08, 2019
U.S. distribution deals for German films are of great strategic value for international rollouts, but lucrative prospects largely depend on the type of film on offer.
The spectrum of German film continues to broaden, encompassing everything from arthouse, historical drama and family entertainment to animation, action and horror – not to mention English-language German productions.
“With German-language dramas that do well at festivals and gain some prestige, you do have high chances of finding a passionate U.S. indie distributor who will release your film in limited cinemas in New York, L.A., Chicago and other major U.S. cities,” says Moritz Hemminger, deputy head of sales and acquisitions at Arri Media.
“Economically, the U.S., for those kind of films, isn’t always the most financially lucrative market, but a sale there helps for the international sales strategy, as a U.S. distribution deal can trigger international sales in other territories,
Read full article at: Variety - Film News
Author: Ed Meza