TV Plays the Procrastination Game As End of Emmy Eligibility Looms

Published on May 17, 2019

The last few weeks of the TV season always have been a mad crush of season finales, major events, and streaming show drops, and that’s especially true this year. Beleaguered TV fans, snowed under by promising new shows and big episodes, might not dig their way out until September.

But as television finds itself transitioning into a year-round proposition, where new seasons can drop at any time, in any place, then why is there still such a mad crush of content jamming itself into the final two weeks of May?

Blame the Emmys.

May 31 marks the final day of the 2018-2019 Emmys eligibility window, which means that content providers are scrambling to make their last-ditch bids for awards glory, not unlike a procrastinating student pulling an all-nighter in the hours before a term paper is due.

It’s all just the latest iteration of an ever-growing TV arms race:

Read full article at: Indiewire

Author: Libby Hill