Traditional Media Ad Sales Seen Falling 12% in 2020 Due to Coronavirus

Published on Mar 27, 2020

Traditional Media Ad Sales Seen Falling 12% in 2020 Due to Coronavirus

Ad revenue for traditional “linear” media could fall as much as 12% in 2020 due to the coronavirus pandemic, while digital media advertising could still rise more than 4%, according to a new forecast from Interpublic Group’s media-research unit Magna.

The Magna forecast, a long-watched barometer of media spending, has been revised downward. Overall media sales could decrease by 2.8% this year , with political spending related to the 2020 election mitigating some of the cuts across various ad categories, including travel, restaurants and personal services, according to Vincent Letang, Magna’s executive vice president of global research.

The pandemic is “a combination of the

Read full article at: Variety - TV News

Author: Brian Steinberg