The Hollywood Reporter-Billboard Group to Rebrand as Mrc Media (Exclusive)

Published on Apr 10, 2020

The Hollywood Reporter-Billboard Group to Rebrand as Mrc Media (Exclusive)

The Hollywood Reporter-Billboard Group, a centralized publishing label that comprises both trade publications, will rebrand as Mrc Media, insiders familiar with the company told Variety.

In addition to the new group name, parent owner Valence Media will also change its name to Mrc — taking the moniker of the content studio the company owns, short for Media Rights Capital.

News of the plans come after the exit of Hollywood Reporter editorial director Matthew Belloni on Monday. Belloni’s departure stemmed from conflicts with Valence’s executive leadership over editorial independence at the Hollywood trade. Valence pressured Belloni to soften the publication’s coverage of celebrities and companies with which it did business, according to insiders.

One Valence insider said the push to rename to property predates Belloni’s departure, and the THR-Billboard Group has been referred to as Mrc Media internally since last May. The change will not impact editorial and

Read full article at: Variety - Film News

Author: Matt Donnelly and Brent Lang