TBS/TNT/TruTV’s Brett Weitz on Defining Networks’ Brands After ‘Snowpiercer’ Dislocation

Published on Jan 16, 2020

TBS/TNT/TruTV’s Brett Weitz on Defining Networks’ Brands After ‘Snowpiercer’ Dislocation

After bouncing its gritty drama “Snowpiercer” from TNT to TBS and back to TNT again, the networks formerly known as Turner experienced a bit of a brand identity crisis last year.

But as its execs prepare to launch the streaming service HBOMax, they’re also re-establishing unique brand markers for basic cable flagships TNT, TBS and TruTV.

Brett Weitz, who was promoted to general manager of the three networks in October, detailed each network’s distinctiveness to reporters on Wednesday at the Television Critics Association press tour. TNT will focus on “big, lean-forward thrilling television,” like live sports, its movie package and big-budget dramas.

Read full article at: Variety - TV News

Author: Michael Schneider