Studio Chiefs Talk Series Orders, Digital Dealmaking and Diversification as Upfronts Wrap
Published on May 17, 2019
A funny thing happened on the way to the upfront in a year of major transitions for the largest player in television.
Numerous network and studio executives found a dealmaking environment that was more collegial and collaborative than in the recent past. With so much of the traditional TV business in flux, there was a palpable feeling of competitors taking a long view and trying to find ways to fight through the storm together.
“There was a sense of resignation about the structural changes that took place this past year,” said Peter Roth, president and chief content officer of Warner Bros.
Read full article at: Variety - TV News
Author: Cynthia Littleton