Series Mania chief Laurence Herszberg assesses challenging 2020 digital edition

Published on Apr 08, 2020

Series Mania chief Laurence Herszberg assesses challenging 2020 digital edition

Online platform replaced industry component of French TV festival which was cancelled due to Covid-19.

Series Mania’s hastily assembled Digital Forum, which ran March 25 to April 7, generated strong viewing figures but struggled to replicate the buzz and interaction of the physical event, says founding CEO Laurence Herszberg.

The Digital Forum was set up at high speed after the physical edition of Series Mania, which had been due to take place March 20-28 in the northern French city of Lille, was cancelled on March 11 because of the worsening coronavirus situation in the country.

“We set up the platform in a rush.

Read full article at: ScreenDaily

Author: 1100388¦Melanie Goodfellow¦0¦