Screen Engine Launches Premium VOD Analytics Service (Exclusive)
Published on Apr 08, 2020
Movie theaters are one of the many sectors of the entertainment industry forced to shutter as the coronavirus pandemic sweeps through the country. With nowhere to showcase their films, some Hollywood studios opted to skip theatrical releases entirely (in the case of Universal’s “Trolls World Tour” or Disney’s “Artemis Fowl”) or launch early on home entertainment (as with Focus Features’ “Emma” and Sony’s “Bad Boys for Life).
To help analyze facts and figures from the temporary shift to digital, Screen Engine, a Los Angeles-based data and analytics company, is launching a weekly service that reports on how audiences are responding to premium video on demand content for major movies.
The virtual post-viewing data, titled PostVOD, will be an online survey of Pov consumers, measuring audience composition, viewing behaviors, motivators and levels of satisfaction.
“The current Covid-19 crisis is having a dramatic shift in the digital release of
Read full article at: Variety - Film News
Author: Rebecca Rubin