Quibi’s Launch Day Success Is Difficult to Determine

Published on Apr 08, 2020

Quibi’s Launch Day Success Is Difficult to Determine

At least 300,000 individuals downloaded Quibi, the entertainment industry’s newest streaming service, on its Monday launch date according to data from two analytics firms.

Sensor Tower reported that more than 300,000 users downloaded the mobile-only, short form platform while App Annie estimated 700,000 users downloaded Quibi on Monday. The numbers were originally reported by Variety and the Los Angeles Times, respectively. IndieWire confirmed the data with both analytics firms.

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The sharply varying numbers make it difficult to determine how much traction Quibi gained on its launch day and exemplifies the difficulty of determining how successful streaming services are. While Nielsen’s ratings have long been the voice of authority for television viewership, there is no standard of measurement for the industry’s numerous streaming services.

A Quibi spokesperson referred IndieWire to the Los Angeles Times report

Read full article at: Indiewire Television

Author: Tyler Hersko