Norah O’Donnell’s D.C. Move Brings Early Ratings Spike to ‘CBS Evening News’

Published on Dec 04, 2019

Norah O’Donnell’s D.C. Move Brings Early Ratings Spike to ‘CBS Evening News’

Norah O’Donnell’s move to Washington, D.C. for “CBS Evening News” appears to have sparked new interest in the venerable program.

An average of 1.44 million people between the ages of 25 and 54 watched the program’s debut from its new studio in the nation’s capital, according to Nielsen, a figure that is 41% higher than the program’s season-to-date average of 1.02 million. Advertisers place more focus on this demographic when it comes to audiences for news programming. Meanwhile, the initial broadcast lured an average of 6.81 million viewers, a figure that is 25% higher than the 5.43 million the show has attracted season to date.

Read full article at: Variety - TV News

Author: Brian Steinberg