Nent Group to Launch Viaplay in Iceland on April 1

Published on Mar 26, 2020

Nent Group to Launch Viaplay in Iceland on April 1

Viaplay, the thriving streaming service owned by the Nordic Entertainment Group (Nent Group), is set to launch in Iceland on April 1.

Viaplay is already a leading streamer in Sweden, Denmark, Norway and Finland. With the upcoming roll-out in Iceland, the service will available in all five Nordic countries.

The Viaplay series and movies package will be priced at Isk 599 ($4.27) per month in Iceland. As in other markets, Viaplay will be available in Iceland through direct subscriptions and third-party partnerships.

“Viaplay is a Nordic streaming success story and completing our regional footprint with Iceland is a very natural next step,” said Anders Jensen, Nent Group President and CEO.

The executive said “Viaplay already has 1.6 million subscribers across the Nordic region and is built to scale quickly.”

One of the world’s most connected countries, Iceland boasts 75% of households which have access to fibre networks, and 359,000 mobile broadband subscriptions for a population of 360,000 people.

Read full article at: Variety - Film News

Author: Elsa Keslassy