More Screen Time During Lockdown? Not for These Kids Cable Channels

Published on Apr 08, 2020

More Screen Time During Lockdown? Not for These Kids Cable Channels

Even if parents are going batty trying to keep their little ones entertained while cooped up at home during this pandemic, they’re not necessarily plunking the kids in front of the TV — not linear TV at least. Meanwhile, certain streaming services are seeing a lift in interest, underscoring the next generation’s shift in television viewing habits.

For the week of March 23-29, viewership of ad-supported kids’ linear cable networks — a group that includes Cartoon Network, Nickelodeon, Disney Xd and others — slid 3% from the comparable week in March 2019, according to Bernstein research analysts, citing Nielsen figures. And that year-over-year

Read full article at: Variety - TV News

Author: Elaine Low