Looking Back on the Moon Landing and the Giant Leap for TV Networks
Published on Jul 12, 2019
On July 16, 1969, Variety ran a package of stories under the headline “Greatest Show Off Earth,” detailing the three TV networks’ fever over the July 19 moon landing. CBS exec producer Robert Wussler predicted “the world’s greatest single broadcast.” Variety called it a “31-hour TV super-special,” running all day Sunday through midday Monday. The networks and four radio companies pooled resources and spent a then-huge $13 million collectively. NBC was handling the action at Kennedy Space Center, CBS at Mission Control in Houston, with ABC assigned “downrange pickups.”
But each network also wanted to plant its own distinct footprint on the moon landing.
Read full article at: Variety - TV News
Author: Tim Gray