Immersive Theater Technology Debuts in U.S. With ‘Jumanji: Next Level’

Published on Dec 04, 2019

French multiplex company Cgr Cinemas has selected Sony’s “Jumanji: The Next Level” as the first Hollywood film to be shown in the United States with its Immersive Cinema Experience technology.

The announcement was made Tuesday by execs from Aeg, Sony and Cgr at the Regal La Live in downtown Los Angeles, which was named earlier this year as the site for first film in the Ice Theaters format.

Launched three years ago by Cgr, the immersive format works with five Led-panels flanking each side of an auditorium, filling peripheral vision with complementary colors. The panels are being made by Cgr at an in-house post-production house in La Rochelle, France. Cgr said that Ice auditoriums account for 32 of its total 680 screens, but generated 75% of Cgr’s box office revenue in 2018.

Jumanji: The Next Level,” with Dwayne Johnson and Kevin Hart reprising their roles, opens on Dec. 12.

“Experiencing films in the

Read full article at: Variety - Film News

Author: Dave McNary