Germany’s ProSiebenSat.1 Rebrands Entertainment Assets as SevenOne Entertainment
Published on Feb 13, 2020
ProSiebenSat.1 will regroup several of its channels, digital brands and marketing subsidiaries under a shared roof and with a new name: SevenOne Entertainment Group.
This new structure will merge the group’s broadcast arm ProSiebenSat.1 TV Deutschland with digital marketing firm SevenOne Media to create a single point of access and pronounced focus on non-linear offerings.
“We have long since ceased to be a mere TV company, but are consistently developing into a platform-agnostic entertainment house,” says Wolfgang Link, co-ceo of entertainment at ProSiebenSat.1 Media Se. “We are succeeding in this by producing more of our own content, which we
Read full article at: Variety - TV News
Author: Ben Croll