Farewell, Box Office: This Was the Week That Premium VOD Charts Took Flight

Published on Mar 27, 2020

Farewell, Box Office: This Was the Week That Premium VOD Charts Took Flight

At this point, nearly all 2020 wide-release films — as well as key specialized titles — are either available for home viewing, or soon will be. And the initial impact is dramatic. Based on the charts at iTunes and Amazon Prime, which are updated daily, premium sales (largely priced at $19.99) are flying high.

Both charts show strong performances for Vin Diesel’s sci-fi cyborg revenge actioner “Bloodshot” (Sony) and for Pixar’s “Onward” (Disney); at iTunes, initial results also are strong for “Birds of Prey” (Warner Bros.).

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All of this must come with a caveat: Unlike theater box-office revenue, which is verifiable and comes from independent sources, these charts are created without oversight. However, assuming that they accurately reflect consumer choices, they give a sense of

Read full article at: Indiewire

Author: Tom Brueggemann