Facebook Watch Relying on Interactivity to Compete in the Streaming Wars

Published on Sep 13, 2019

With the launch of Disney+ and Apple TV+ on the horizon, Facebook is stepping up to remind advertisers of their streaming content on Facebook Watch – and the inherent advantage they have over competitors in creating an active community of viewers.

At the Iab NewFronts West 2019 event in Los Angeles Thursday, Facebook entertainment industry manager Nichole Delansky showed trailers for several of Facebook Watch’s upcoming series, including “Limetown,” which recently premiered at the 2019 Toronto International Film Festival, and highlighted how they can foster social viewing and retention.

“When people are watching together in what we call a “Watch Party,” they comment 8 times more when watching as opposed to when they watch alone,” Delansky said. “Watch is making streaming video an active and connective experience.”

Delansky also hosted a Q&a session with pro soccer players Sydney Leroux and Lindsey Horan, who starred in two Facebook Watch series earlier in the year.

Read full article at: Indiewire

Author: Tyler Hersko