‘Dolittle’ Tops Studios’ TV Ad Spending
Published on Jan 15, 2020
In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending with “Dolittle.”
Ads placed for the fantasy-adventure film had an estimated media value of $8.22 million through Sunday for 1,092 national ad airings on 40 networks. (Spend figures are based on estimates generated from Jan. 6-12. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including CBS, Fox and NBC, and during programming such as NFL Football, SpongeBob SquarePants and NBA Basketball.
Read full article at: Variety - Film News