Coronavirus Pandemic Puts a Bright Spotlight on Value of Local TV
Published on Mar 26, 2020
The TV station group Tegna has been the subject of acquisition rumors for nearly a year. Finally, bids started to surface earlier this month that pegged the company’s market value at about $8.5 billion.
But in the space of a week, the assets up for grabs at Tegna have taken on a very different kind of worth. The spread of the coronavirus pandemic has put a klieg light on the invaluable role that local TV stations play in disseminating news and information in times of crisis and emergency.
Even in a hyperconnected and overheated media environment in which news is available online in a nanosecond,
Read full article at: Variety - TV News
Author: Cynthia Littleton