China’s Handful of Reopened Cinemas Get the Cold Shoulder From Wary Audiences

Published on Mar 26, 2020

China’s Handful of Reopened Cinemas Get the Cold Shoulder From Wary Audiences

China has re-opened a portion of its cinemas as it emerges from its coronavirus shutdown. But they’re far from back to business as usual.

After nearly 60 days of closures, more than 500 cinemas — around 5% of China’s total — re-opened last weekend. Yet without exciting product yet to push, they remain comically empty.

In their first weekend, theaters welcomed on average less than one person per screening and collectively earned a total of just $10,000 — not even as much as a single, average cinema might typically earn in a day, or even enough to afford a single square meter of Beijing real estate.

China’s main distributor China Film Corp. has issued several films that cinemas can play via a “public service model,” in which they retain 100% of the earnings without leaving a cut for other rights holders. But with box office figures this low, even this sort of indirect bailout won

Read full article at: Variety - Film News

Author: Rebecca Davis