‘Birds of Prey’ Drops Price After 2 Weeks on VOD as Studios Rewrite Rules

Published on Apr 09, 2020

‘Birds of Prey’ Drops Price After 2 Weeks on VOD as Studios Rewrite Rules

It’s hard to keep up. Just a few weeks ago, first-run movies started shifting into $19.99 premium VOD; “Trolls World Tour” went so far as to choose a VOD premiere. Now, two weeks after Warner Bros. title “Birds of Prey” debuted on Pvod, it’s now available for $5.99 — two months after its theatrical premiere.

An aberration, or the the new normal? It might just be one company’s attempt to get a quick cash flow when other revenue is limited. However, it’s also possible that we’re watching the new rules evolve in real time.

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Whatever the logic, it worked. At its new price, “Birds” is #1 today at iTunes. That comes after its initial

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Author: Tom Brueggemann