‘Birds of Prey’ Drops Price After 2 Weeks on VOD as Studios Rewrite Rules
Published on Apr 09, 2020
It’s hard to keep up. Just a few weeks ago, first-run movies started shifting into $19.99 premium VOD; “Trolls World Tour” went so far as to choose a VOD premiere. Now, two weeks after Warner Bros. title “Birds of Prey” debuted on Pvod, it’s now available for $5.99 — two months after its theatrical premiere.
An aberration, or the the new normal? It might just be one company’s attempt to get a quick cash flow when other revenue is limited. However, it’s also possible that we’re watching the new rules evolve in real time.
Whatever the logic, it worked. At its new price, “Birds” is #1 today at iTunes. That comes after its initial
Read full article at: Indiewire
Author: Tom Brueggemann