Amazon’s ‘Honey Boy’ Tops Netflix’s ‘Marriage Story’ In Select Theaters
Published on Nov 10, 2019
Shia Labeouf flexed his star power at the weekend box office, as his personal drama “Honey Boy” launched bigger than expected in limited theaters. Streaming giant Amazon reported better results than the estimated numbers for Netflix’s well-reviewed festival hit “Marriage Story,” starring Adam Driver and Scarlett Johansson. It’s tough to gauge what this means in the long haul.
But theaters will note the head-to-head triumph for Amazon, which is giving the film a conventional 90-day exclusive theatrical window, delaying home viewing, unlike Netflix. These grosses are strong enough for theaters to pursue the film for wider release, rewarding Amazon for that decision alone.
On the other hand, Netflix has opened its two top awards contenders in limited runs in indie theaters because the streamer couldn’t make a deal with the top theater chains. “The Irishman” expanded its initial runs, with limited shows and seats, to continued interest.
Read full article at: Indiewire
Author: Tom Brueggemann